Coca-Cola

Britain's worst littered brand

New report published by Litter Heroes Coca-Cola Landscape - the impact of big brand litter in the countryside (2MB PDF)

The 2009 survey of British litter What's Littering Britain? showed that Coca-Cola was Britain's worst littered brand. The survey showed that 4.9% of British litter was Coca-Cola cans and plastic bottles. When other brands distributed by Coca-Cola, such as Fanta, Oasis and Relentless are taken into account the proportion of litter attributable to Coca-Cola rose to 7.8%. The survey also found that Coca-Cola litter is very endemic - littered Coca-Cola products were found in 94% of the sites survey.



7.8% of litter might not sound a lot, but lets look at what it means in practice. In 2008 I cycled a 19km route through rural Gloucestershire and counted, plotted and photographed (and picked up) every bottle or can I passed from these brands.

View Larger Map

As the map shows, littering of these products was widespread along the length of the route.

In total along the 19km route through rural Gloucestershire I came across:
90 cans or bottles from Coca-Cola brands.
That averages our at one every
211 metres.

	Slide show: 19km of Coca Cola Litter
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